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Contemporary infrastructure, modern teaching methodologies, career oriented training, excellent placements and the finest faculty have always become the Karpagam’s hallmark. Besides technical expertise, Karpagam Academy of Higher Education (KAHE) has made a mark since its inception by developing communication and soft skills, ensuring enlightening knowledge, extending holistic education and creating a strong value syste

AI also plays an increasingly integral role in ad automation, helping advertisers test, iterate, and optimize performance. Still, many envision a grander future — one in which AI can manage ad campaigns independently.Though that future is possible, today, it’s just hype. Even AI pioneers only entrust the AI systems with specific problems. In the advertising industry, AI is mostly used for quantitative analysis because it cannot grasp human emotion or creativity

Over the years, programmatic advertising has become brands’ go-to technology to reach people with relevant messaging across channels and devices. Yet, it’s largely been powered by third-party cookies, which are falling out of favour as consumer privacy preferences continue to shift.
Growth rates in several APAC markets could easily accelerate with a push from publishers or advertisers. As these markets develop, the efficiency and effectiveness gains achieved by advertisers, agencies, and publishers elsewhere will become more apparent and fuel growth in APAC. It’s a defining point in time for

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